Before you head off to start working with a logo design firm, you should come up with a few ideas of your own. You can do this by engaging in a little bit of research on the competition and by thinking about how and where you would like your logo displayed. There are plenty of ways that you can get creative with your logo design and, quite often, a good website design firm can help you take it to the next level.
Go ahead and take a look at other websites that you like. You'll want to take a look at websites within your own industry to get an idea of how other businesses are displaying their logos. While you will want to differentiate yourself from these businesses, you will also want to take into account what works about their logos and those elements of those logos that you would like to imitate. For example, if you are in the banking industry, you will probably want something very conservative with dark colours and reserved fonts. You can still adhere to these conventions while exercising enough creativity to make yourself stand out.
Take a look at where your competition advertises on other websites. One of the things you'll want to check for is to see whether or not they took into account the fact that they would need to display their logo in other formats than that in which it is displayed on their website. If they did not take this into account, you are already one step ahead of them. The most successful corporate logos in the world are instantly recognizable because they appear on all types of advertising for the firm that employs the logo. This is something that you will want to emulate with your logo.
When you're ready to talk to the logo design people, bring in your ideas and, if you want, take a few screenshots of logos that you like so you can explain to them what you do like about those logos. More often than not, they can help you to take your own unique ideas and to blend them with the ideas of logos that you like to create something that is truly different from the other corporate logos out there and that reflects your business in a way that makes it very attractive to your clients and that looks great on your website.
